When it comes to Indonesia, what is your impression?

Southeast Asian powers and developed tourism (Bali vacation), the world's largest countries, industrial backwardness, some historical events ...

As the largest economy of ASEAN, the total population of Indonesia's Lalai accounted for about 40%of ASEAN's population, and the market share accounts for about 38%.All countries in Indonesia have attracted much attention from the international market.

As far as economic recovery is concerned, Indonesia is also one of the countries that have returned to the level before the epidemic. This achievement is similar to Singapore, the United States, South Korea, and India.Varanasi Investment

With the deepening of the RCEP agreement, the higher Internet penetration rate, and the LCS (Indonesia and China currency settlement mechanism launched on September 6, 2021, sellers not only reduced the workload of exchange rates, but also reduced due to the US dollar due to the US dollar.Well -influential trade income.

Indonesia has greater development potential, and it is definitely a development market that foreign traders cannot ignore.

1. Geographical location

Indonesia, the capital, is Jakarta.It is composed of about 18307 islands and is the largest islands in the world. The territory spans Asia and Oceania. It is also known as the "country of the Thousand Islands". It is also a country with many volcanoes and earthquakes.

2. Cultural customs and buyer characteristics

(1) Indonesians attach great importance to the transmission of business cards. When meeting with them, they must take the initiative to take the business card.

(2) Indonesians are taboo to pass things or food with their left hand, and pay attention when communicating with them face to face.Some Indonesians believe in Islam and avoid pork food.

(3) Respect cultural differences.Indonesians are very taboo to talk about topics such as local politics, religion, and socialism.

(4) Indonesians believe in Islam. Colors and colors prefer green, white, blue. Local's design prefers to use strong colors.For companies to go to the sea, paying attention to the target market trend and fitting user habits for product positioning and accurate selection.

(5) Indonesians attach great importance to interaction and must pay attention to the cultivation of relationships.

(6) Most Indonesian buyers are modest and polite, and they like to laugh, so when communicating with them face to face, do not frown.

(7) Indonesian businessmen emphasize the spirit of mutual assistance in the industry. It is polite to treat others and not speak bad things about others, but it is more difficult to become friends.Once a friendship is established, it is easier to cooperate with and reliable.At the same time, they decide to be slow, and they must be patient.

(8) Pay attention to the term when communicating with the elderly.They like to let customers talk first, and then give their proposals, emphasize that different points of courtesy put forward their requirements, but in the end they will only give each other a vague result.

3. GDP and per capita income

World Bank data shows that the total amount of GDP Indonesia (current price USD) in 2022 was 1.32 trillion US dollars, and in 2021 was $ 1.19 trillion.

In 2022, Indonesia's per capita GDP was $ 4788.0, an increase of $ 453.8 over the previous year. Compared with the per capita GDP data in 2012, it has increased by $ 1119.8 in the past ten years.

4. Foreign trading

Indonesia's main export products include petroleum, natural gas, textiles and garments, wood, wood, vine products, handicrafts, shoes, copper, coal, paper slurry and paper products, electrical appliances, palm oil, rubber, etc.The main imported products include mechanical transportation equipment, chemical products, automobiles and spare parts, power generation equipment, steel, plastic and plastic products, cotton, etc.

India is Indonesia's largest trading partner and the second largest source of investment.The economic and trade cooperation between the two countries was abundant. In 2023, India's total value to Indonesia's export goods was US $ 65,200,35,600, a decrease of US $ 611,770,500 compared with the same period in 2022, a decrease of 7.3%year -on -year.A decrease of 35,545,777,700 US dollars than the same period in 2022, a decrease of 4.7%year -on -year.

Data source: Huajing Industrial Research Institute

5. Important festival

Indonesia (Indonesia) holiday timetable

Source: Global holiday calendar official website

1. Watch accessories

Indonesia's watch accessories gap is very large, and 90%of the products need to be imported. From the figure below, the most important proportion is fashion watch, accounting for 74%of the total category, followed by 20%of smart watches, and finally luxury watch.In summary, watch below 2500RMB has the largest sales.

2. Beauty care

Skin care, cosmetics, and perfumes have relatively good data performance, and BeautyTools, Body Care, Gift Set and Hair Care owns very few subclasses, GMV accounts for low proportion, and there is a considerable room for excavation.

3. Clothing and accessories

The cost of clothing and matching at 50RMB-150RMB is the highest. The largest space of SKUS is in women's clothing, bags, accessories and other potential.

4. Electronic products

The import demand for mobile phone components in Indonesia is still very high, and the local production capacity has not yet met.

5. Maternal and infant products

Indonesia is the country with the largest population in Southeast Asia, and about 1.6 million babies are born each year.According to an investigation by ECOMMERCEIQ, 66 % of Indonesian consumers will buy maternal and infant products online, and 57 % will buy such products every month.Baby clothes and supplies account for 49%and 23.3%of the purchase volume of maternal and infant products, respectively, and the market space is huge.

6. Lighting products

Indonesia's lighting equipment has a low coverage. In Indonesia, about 1.4 million families still have no electricity, which is a large business space for Indonesia's lighting market.Indonesia's demand for LED lights is very high.

7Jaipur Stock. Household appliances products

With the development of the Internet of Things, the home appliance market has become more and more high -end.The chairman of the Indonesian Electronic Manufacturing Association said that the purchasing power of Indonesian consumers' electronic products will be greatly improved since 2019. Some smart TVs, nanotechnology washing machines and smart air conditioners have stimulated consumer purchasing needs.

8. Professional market

Indonesia's professional markets are concentrated in Jakarta. The following are some professional markets for corporate reference.

(1) Clothing wholesale market: TANAH Abang (Indonesia's largest clothing wholesale market).

(2) Hardware Wholesale Market: Glodok (Mangga Besar).

(3) Steel wholesale market: Jalan Jayakarta.

(4) Computer and electronic products wholesale market: mangga dua.

(5) Mobile wholesale market: RoXy Mas.

(6) Stainless steel products, plastic products wholesale market: JEMBATAN LIMA.

(7) Comprehensive wholesale market: Senn Jaya (main daily necessities), Pasar Pagi (clothing, jewelry), ITC (clothing, jewelry and daily necessities) and GLODOK/PeCINAN (Chinatown Wholesale Market, Food, Daily Products and Toys, etc.).

1. Social media/Internet celebrity

Indonesia's social media penetration rate is extremely high, and most consumers are accustomed to catching up the trend under the guidance of fashion bloggers and KOL.Each Indonesian netizen has an average of 10.5 social media accounts, and they spend an average of more than 3 hours on the social media every day.

The most commonly used social media platforms are: YouTube, WhatsApp, Facebook, Instagram, and Twitter.

It is very effective to use such social websites to develop foreign customers and directly get in touch with customers. It is also a way for many experienced foreign traders.

As shown in the figure below, use the WhatsApp number search tools to search for the customer number of Electronics products in the Indonesian region. Here you can search for customer calls on the seven overseas social media platforms (Facebook, Twitter, LinkedIn, etc.).Perform number verification and then batch marketing/group sending customers.

For more WhatsApp marketing methods, you can read the following articles.

How to find WhatsApp numbers?Share several free methods

WhatsApp customer loss and language barrier solution!

WhatsApp is super practical skills, you need to rely on it to make a big pen!New Delhi Investment

Use this method to find customers to pay attention:

加 A large number of people, adding groups, and advertising are easy to be blocked;Bangalore Wealth Management

业Che more articles related to the industry to show your professionalism and attract customers to pay attention to you; among them, some soft text advertisements are interspersed to let customers know what you do; do so will not be named and more conducive to getting customers.Acknowledge.

WhatsApp develops advanced techniques for advanced techniques.

2. Google search

Enter Google Indonesia Station, search for product keywords (+company name suffix/mailbox suffix

/Importers/Buyer/Company ...). After screening and analysis, many potential Indonesian buyers can be obtained. This method tests the patience and carefulness of the salesperson.

3. Google Map Search

Here you can use the address of Google Map Tools

, Search for customers who make clothing in Jakarta, including company names, URLs, addresses, mailboxes, telephones, social media accounts and other information. The data can be exported all to achieve high -efficiency customer acquisition and marketing.

4. Local shops

Compared with the relevant conditions of the Indonesian e -commerce platform, the "local shops" have many advantages. It is recommended that foreign trade companies formulate the feasibility strategy of localized operations, and seize the Indonesian market through "local stocks" and "local merchants".

5. B2B, B2C platform

In addition to the domestic Indian manufacturing network (and other platforms, you can also find some local B2B platforms, such as or you can search for some well -known Indonesian B2B platforms to publish products and wait for customers to take the initiative to inquire. If you do retail, you can consider entering the B2C website.

6. Indonesian customs data

Indonesian Customs Data is statistics from Indonesian Customs and records the detailed and imported data of Indonesian companies. It is true and reliable information.In recent years, these data have been bought by some domestic companies. They are widely used in business purposes and widely used in the foreign trade industry. With the increasing competition between data companies, some companies have also launched free customs data experience.You can find some appropriate suppliers for inquiries.

7. Indonesian corporate list Business-indesia

Indonesian Enterprise List:

Indonesian Enterprise List:

You can go to see their main products and the nature of the company, see if they can develop in -depth development as customers.

8. Indonesian agent

You can choose some of the old customers, conduct comprehensive analysis, and develop some agents from it.You can also mobilize the artery, find some Indonesian Chinese, and develop into an agent.If you participate in the Indonesian exhibition, you can also associate some local Indonesians from the exhibition and develop into an agent.

9. Indonesian Business Association

Indonesia basically has associations in various industries. You can search for Google: Product keywords+ Indonesia+ Association, find product -related associations, analyze and screen members of the association, and find potential customers.

1. High Internet penetration rate

In early 2022, Indonesia's Internet users reached 204.7 million. Data showed that Indonesia's Internet users increased by 2.1 million compared with the previous year, and the Internet penetration rate was 73.7%, becoming one of the fastest growing regions in Southeast Asian Internet users.It is expected that by 2025, the Indonesian Internet penetration rate will reach 89.3%.

In addition, the per capita use of the Internet has increased from 3.6 hours/day before the epidemic to 4.3 hours/day.In addition, according to Advance.ai statistics, Indonesia's population is 30.3 years old, and the population structure is younger, which means that the main consumer forces in the e -commerce market accounted for the majority of consumer troops and have stronger purchase capabilities.The huge population base, and the increasing Internet penetration rate, has created a good situation for Indonesia's foreign trade enterprises.

2. Consumption characteristics

(1) Indonesian consumers "for discounts" Indonesian consumers like to buy promotion and low -cost products. After the promotion of a seller, Indonesian consumers will jump to another seller to find preferential products.

(2) I prefer to buy things Indonesian consumers on social media.

In their opinion, this way is more humane and reliable.

(3) The localized payment system bank card is the preferred consumption method of Indonesian consumers, followed by bank transfer and electronic wallets.Sellers must provide local consumers with a localized payment system and diversified payment methods. From bank transfer, goods to payment to offline payment, etc., they must provide in place to facilitate consumer online shopping without credit cards and bank accounts.

(4) I prefer to buy Indonesian consumers online on working days to buy online.iPrice data shows that the peak order period is 10:00 AM-5:00pm.The one with the highest customer conversion rate was Wednesday, and the conversion rate decreased by 30%by the weekend.

1. Traffic logistics

Indian goods usually have 3 logistics methods to Indonesia.

(1) Shipping Shuangqing: This is currently a relatively common logistics method, with a cycle of about 21-60 days.

(2) Regular customs declaration: Indian enterprises have independently declared customs customs clearance through imported licenses issued by the Indonesian government, with a cycle of about 14-30 days.

(3) Air transportation double clear: The cycle is about 8-15 days.In addition, in terms of transportation, experts estimate that the infrastructure industry in Indonesia in the next 10 years will grow rapidly at a rate of 7.8%per year.Infrastructure projects such as Hong Kongkou, bridge, railway, airports, highways, etc. will be carried out more.In terms of infrastructure, Indian companies have a strong advantage. Low labor costs determine that Chinese enterprises can bid for projects with lower quotations. In the future, more foundation projects in Indonesia will be won by Chinese enterprises.

2. Tariff system

The average import tariff level of Indonesia is low, and the following 4 categories of tariffs on imported goods are collected::

(1) Class A product: It is the necessary imported goods in China.Most of the import tariff rates of these products are between 5%and 10%.

(2) Class B commodity: The import tariff rate of parts and materials necessary for some industrial products is about 10%.

(3) Class C products: It is a product that has a small demand in the domestic market or the need for imports and protection in China.

(4) Class D commodity: It is a luxury product, certain consumer goods, and products that can be produced in China but should be imported and protected.

3New Delhi Wealth Management. Clearance requirements

Indonesia must be one of the most difficult countries in the world.At present, the basic principle of importing customs clearance in Indonesia is that the goods with a value of less than $ 100; the customs value of the goods is higher than $ 100 and lower than or equal to the $ 1,500 to meet any of the following customs clearance processes: use the consignment receipt clearing (Single tariffs 7.5%) or through the submission of PIBK/PIB import declaration for customs clearance.In Indonesia, customs are divided into red customs and green light customs.Generally speaking, from December to March of each year, it is the red light period for importing customs clearance in Indonesia.Indonesia Customs will conduct strict investigations on import customs clearance with other law enforcement departments. Customs clearance procedures need more procedures and longer than before.

Shipping in the red light period, it is recommended to do so to avoid risks:

1. For different cargo categories (each country may have different import requirements for different categories-tariff & non-tariff thresholds) and quantity, you need to clarify the goods information before shipping.What is the latest policy and whether this type of product will encounter customs clearance hinders.If necessary, it is also necessary to combine the powerful port agent.

2. If Indonesian merchants do not have the corresponding import rights, or have the right to import but have a lighter qualification, it is generally easier to be checked (obtained an import license API, or even applying for Master List, which does not mean that there can be barrier -free customs clearance).Therefore, DDP operations can be used, that is, the customs clearance is used to complete the customs clearance agent with good qualifications.

3. Whether it is DDP or DDU operation, it is recommended to apply to the shipping company for 14 Days Free Time of Detent when ordering.Essence

Finally, some suggestions for exporting Indonesian sellers:

海 Fill in the columns of the production area in strict accordance with the requirements of the Indonesian customs.As much as possible, you cannot follow the customer's requirements blindly in columns such as invoices, especially the middle business involving third countries must be filled in truthfully.

誉 Select Indonesian customers with strength and reputation to strengthen communication with customers, and obtain relevant policy requirements for Indonesian customs.

The products exported to Indonesia should be signed with FOB prices as much as possible to avoid the risk of customs clearance in Indonesia.

The goods transferred to Hong Kong, India, should take the initiative to go to the Hong Kong China Inspection Company to apply for the "Unprovorated Processing Certificate" to meet the direct transportation rules in the India-ASEAN Free Trade Zone Original Original Origin Agreement.

地 Establish relevant documents related to the production of land in accordance with the requirements and save it for 3 years to avoid evidence that Indonesia Customs requires cannot be provided during the inquiry.